Paving the way for Singapore’s future CSR leaders

Junice Yeo

Corporate Citizenship is behind the double win at Singapore’s Young CSR Leaders Award, paving the way for Singapore’s future CSR leaders.

Corporate Citizenship congratulates the winners of this year’s CDL-Singapore Compact Young Corporate Social Responsibility (CSR) Leaders Award! This year’s competition – the fifth – attracted very strong interest from various educational institutes in Singapore to work on CSR case studies of large companies. In addition to the leading universities chalking up the scoreboard; the podium this year was shared with the youngest winning team ever for this competition – from Hwa Chong Institution.

Corporate Citizenship’s Director for Southeast Asia, Junice Yeo mentored two of the winning teams, both the overall first place team from Singapore Management University and the joint-second place team from Hwa Chong Institution.

Interestingly, the teams were consulting Singapore’s leading Telecommunications companies – Starhub and SingTel. This is the first time since its inception that the competition features large and listed companies as business cases, which certainly posed a higher level of challenge for the participants.

Young CSR Leaders Award in Singapore

The winning team from Singapore Management University.

The winning team from Singapore Management University, Team Impact Advisory triumphed over their competitors with their comprehensive proposal, which consisted of three employee-focused strategies to engage telco StarHub’s stakeholders, the outcome of which is to create sustainable and meaningful employee engagement with a positive and long-term effect. The winning team, Team Impact Advisory said: “What initially started as ‘just a case competition’ became much more than we expected or have ever experienced. There is certainly much more thought and rigour required in crafting a CSR strategy than meets the eye.”

The joint second place-runners up were Hwa Chong Institution and Nanyang Technological University. The Hwa Chong Institution’s team was also the youngest to win a prize in the competition. The team worked with telco Singtel and proposed enhancing its cyber-wellness programme – notAnoobie – and ramping up publicity for the firm’s e-waste recycling programme amid other suggestions.

Young CSR Leaders Award

From left: CSR Head from Starhub, Adam Reutens-Tan; Corporate Citizenship Director SEA, Junice Yeo; winners from Team Impact Advisory Chermain Ang, Hafiz Kasman, Roy Chng; VP Business Development and External Relations Singapore Management University, Prof Annie Koh.

The CDL-Singapore Compact Young CSR Leaders Award aims to promote thought leadership amongst future leaders, to foster greater awareness of embracing CSR principles into a company’s daily operations. Participants are required to devise CSR strategies based on real-life business cases. Since the Young CSR Leaders Awards were launched in 2011, the level of participation has grown from strength to strength. This year, more than 90 proposals were submitted in the initial round.

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