Fiona Couper

Business Development and Marketing Director

Areas of Expertise
Brand Strategy. Brand launches, Brand repositioning, Proposition Development, Marketing Strategies. Sector specialism – Finance, Tech and Property.

Background
Beginning my career at Ogilvy & Mather, then Y&R and Burson-Marsteller I became a Principal Consultant at The Foundation and Managing Director of WPP’s strategic marketing agency Everystone, prior to joining Chime Specialist Group in 2015. Specialising in proposition development and delivering marketing-led business change, I lead on business development and marketing for Corporate Citizenship. I am also Group Business Development and Marketing Director for the Chime Specialist Group.

Client and Project Experience
For over 25 years, I have positioned and launched brands including blue for American Express, Visa, Samsung, Kimberly-Clark, Visa, HSBC’s small business proposition, and developed global marketing strategies for international master planners.

Person I most admire
My daughter - specifically her fearlessness, and my son's empathy.