I had a go at writing the conclusion to my assurance series last Friday.
It wasn’t very good.
Then it came to me: Dare to be a Daniel.
This old Sunday School song gets right to the heart of the matter. Its chorus contains the lines:
Dare to have a purpose firm!
Dare to make it known.
And those are the two actions that transform assurance from dreary formality to enlivening insight.
At the moment all too few companies have a ‘purpose firm’ for their assurance: for them assurance represents passive compliance rather than active purpose.
Even some of those who do have a purpose firm don’t: “Dare to make it known”. Having read some assurance statements one is left bemused as to what has happened and why.
So come on! Explain why you assured and who your assurance is for. Set out what you chose to assure and how you chose to assure it.
Be like Daniel!
Dare to have a purpose firm!
Dare to make it known.