A New Year is upon us: what does this mean for you and your business?
The start of a New Year allows everyone to take a step back and reflect on our ambitions for the coming twelve months.
In this spirit, we at Corporate Citizenship thought we’d come up with some New Year’s resolutions that sustainability practitioners, and businesses looking to improve their sustainability credentials, could aim towards in 2014.
After a quick whip round in our office, these were the results:
1) Two (million) heads are better than one. Companies should resolve to work together and with their customers and suppliers, to help solve some of our biggest global challenges, making 2014 a New Year of co-operation, collaboration and co-creation.
2) Put your case forward in simple language. Imagine you are trying to convince the woman in the bus queue or the man behind the bar.
3) If you’ve already signed up to sustainability principles, now it’s time to act on them.
4) Talk to stakeholders REGULARLY, LISTEN, and FORMALISE the process internally.
5) Make business and CSR one and the same.
6) Be bold – go beyond incremental change.
7) Seek continual progress: the hard work doesn’t stop once targets have been met. Identify your next big sustainability challenge.
What do you think? Are these manageable? What are your sustainability New Year’s resolutions?