How to use a New Year’s Eve afternoon?
That was my challenge.
Thomas Hardy solved the challenge by writing The Darkling Thrush. I solved it by looking into materiality and the top 100 British companies.
Hardy was surprised and inspired by the thrush. I was surprised (and a little depressed) by the FTSE100.
I sampled 35 of the FTSE100. Of the 35 companies sampled, only 57% gave a description of how they determined what was material to their sustainability.
Materiality is now so in vogue that was something of a shock. It was like being at a dinner party and finding that 57% of guests preferred conversation to looking at their i-phones.
That was not the end of the matter.
I learnt from what I found. I will be sharing the learnings in future blogs.
It won’t be as uplifting as The Darkling Thrush, but it will be useful.